Design Trends for Stand Out Business Cards

Whatever industry you’re in—whether it’s in food, publishing, or shipping, a business card is both a simple and important marketing tool to have on hand. An innovative and well-designed card that highlights what your business is can create a lasting impression on the minds of your consumers and potential business associates. It also serves as a physical reminder of your business that prompts them to contact you when they need you or just to keep in touch.

Tired of plain, boring, forgettable business cards? In recent years, more and more business owners, designers, and artists, continue to think out of the box and create visually appealing business cards with designs, styles, and shapes that stand out from the usual. If you’re looking for clever and unique design ideas for your own business card that would help people remember you, here are three emerging business card trends to draw inspiration from.

Social media business cards

As of the first quarter of 2014, 74% of all Internet users use social networking sites such as Facebook, Twitter, Google+, and LinkedIn. Internet users alone comprise a huge portion of consumers. It’s not so far-fetched to assume that your target consumers know how to use and navigate through these social networking sites. They would definitely know how to “like” photos, share content, or tweet. To attract this huge market, your business card should also include your company’s social media profiles aside from your personal contact info—name, phone number, office/company address, e-mail address, and website. It is the digital age after all. Once you give away your business card to events like trade shows, launches, and networking events, people would find it easy to look up your business social media sites online and connect with you. There’s currently a trend of business cards designed to mimic the look of the standard screen displays of popular social networking sites like Facebook. 

Minimalist design

Minimalism in lifestyle and design is big these days. There is always a chance someone would appreciate your business card with its simple, uncluttered, Zen-like design. Even though it’s tempting to fill in voids and use every square inch of space available, too many eye-catching details make a business card look confusing and unprofessional. Go simplistic to highlight your company name and personal information. Choose a high-quality paper stock and classic typography to make it look elegant and professional at the same time. It screams “take me seriously” without the pretentiousness. 

Eco-friendly or sustainable materials

 The growing trend towards sustainable living and environment-friendly business practices means these are taken into consideration even in the smallest details such as designing business cards. This is especially effective for businesses related to preserving the environment, energy-saving, social entrepreneurship, and other related industries because it reinforces what you stand for as a business and as a company. Some clever design ideas are business cards printed on recycled paper or seed packets used as business cards.  

Whatever your design preference, business cards printing London can do it for you. We also do colour poster printing London and banner printing London.